B2b Marketplace

The Challenge

My Approach

Research

Facilitated collaborative workshops with product and engineering, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

25% increase in daily active users. Since shipping, we've measured 2.1x improvement in engagement.

B2b Marketplace

Shipping quality design requires collaboration and iteration. Recent work has shown me how . The implications matter for teams and organizations.

Conclusion

Whether you're designing your product, this approach applies.